Next Market Live - The Podcast
Join the conversations with founders, operators, and marketing leaders building beyond their home market, and unpack what it really takes to succeed in your next one.
Episode 1: Lessons from Qonto: Scaling Internationally Without Losing Your Brand Voice
In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across all international markets. From tone of voice onboarding to agentic workflows, she explains how teams can scale content in new countries without losing clarity, nuance, or trust. A practical look at turning localization into a true growth lever, not just a translation task.
All Episodes
Episode 1: Lessons from Qonto: Scaling Internationally Without Losing Your Brand Voice
In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across all international markets. From tone of voice onboarding to agentic workflows, she explains how teams can scale content in new countries without losing clarity, nuance, or trust. A practical look at turning localization into a true growth lever, not just a translation task.
Episode 2: How Malt Expanded Across Europe: What to Centralize vs Localize
In this episode, Quentin Debavelaere shares the hard-earned lessons behind scaling Malt across Europe. From early missteps in Spain to structuring teams across markets, he breaks down what actually slows (or unlocks) expansion. A practical playbook on why being on the ground, setting the right targets, and adapting locally makes all the difference to winning new international clients.
Episode 3: How AB Tasty Grew Internationally: From the US to Global Scale
In this episode, Alix de Sagazan shares what it really takes to build traction in the U.S., from early hires to go-to-market pivots. She breaks down how AB Tasty adapted its strategy, balanced global ambition with local execution, and found its edge in a hyper-competitive market. A candid look at why hiring, patience, and embracing your identity matter more than trying to “act local.”
Episode 4: How Notion Built Demand Before Entering New Markets: The Power of Community
In this episode, Yann Alexandre Petretti shares how Notion built demand before entering new markets. From community-led growth to ecosystem building, he breaks down how early traction can happen organically without a traditional go-to-market push. A sharp look at why the best growth strategies start long before you officially launch.
Episode 5: Why Most Companies Fail in the US: How to Get it Right
In this episode, Sandrine Puichaffret shares what European B2B teams consistently get wrong when entering the U.S. market. From ICP definition to pricing, speed, and legal setup, she breaks down how to adapt your go-to-market to American expectations. A tactical guide to why focus, execution, and cultural understanding make (or break) your U.S. expansion.
Episode 6: Inside Women in Tech SEO: Scaling Internationally Through Community
In this episode, Areej AbuAli breaks down why community has become a critical lever for growth today. She shares how trust, belonging, and shared experiences create value far beyond traditional marketing channels, and why it’s relevant in every countries! A fresh perspective on why the strongest brands don’t just acquire users, they build communities around them.